‘Stay’ Links Queer Travelers with LGBTQ+ Friendly Properties
As any gay traveler would tell you, we as a community tend to look for recommendations from other LGBTQ+ people when it comes to finding the ‘right’ accommodations. It is important to know that there are safe properties for us to stay in as well as ones that are accepting of us as we are. The Gaybors Agency created its Stay program as a new outreach tool specifically for LGBTQ+-friendly properties.
Stay is changing the landscape of hospitality for these properties by connecting them to LGBTQ+ creators who will showcase and celebrate the property. As queer travelers, these creators provide their followers with an intimate look at their experiences at these properties via content they create and share during their Stay. Stay also provides resources and works with each property in taking the right steps toward being recognized as a safe and welcoming property for the queer community.
The way it works is that a given property will sign up for a membership package and in return Stay will notify their ‘Gaybor Network’ of content creators of the availability of the property to stay. The creators will confirm their interest and agree to a certain amount of content and deliverables, and then, the property selects which applicants they want to stay at their property.
The membership packages range from free to $1500 per year. The premium memberships offer insight reports, property surveys, and free/ discounted access to Stay sponsored experiences and events. Stay sponsors these experiences and events with the intentional purpose of linking participating properties to content creators and influencers. Then, the content and influencers will introduce the properties and services to us – the viewing public. Experiences include things like pool/cabana days or spa treatments. Events include drag queen bingo and trivia.
Some existing Stay members include Sheraton, Hyatt, Four Seasons, and The Ritz-Carlton. So, any potential property looking to sign on will be in excellent company.
Surveys show that approximately 70% of queer travelers tend to stay at hotel brands that are LGBTQ+ welcoming and safe. The Stay program is aiming to take the guesswork out of trip planning.
