Pride Journey: New Jersey is a Shore Thing
The coast of New Jersey is winning a place in the hearts of LGBTQ travelers. Joey Amato takes a trip to the Shore.
Nestled along the Jersey Shore, Asbury Park has undergone a stunning transformation from a once-sleepy beach town to a vibrant, inclusive cultural hub. Its rich history, eclectic boardwalk, and thriving arts scene have made it a favorite destination for locals and tourists alike. For the LGBTQ community, Asbury Park holds a special place, offering an open and welcoming environment that celebrates diversity. On a recent trip to the destination, I noticed a ton of pride flags sprinkled throughout the area, hanging from homes and in the windows of area businesses.
Asbury Park’s evolution into a LGBTQ-friendly destination has been a gradual process, deeply rooted in its artistic and progressive identity. During the mid-20th century, the town became a refuge for artists, musicians, and members of the LGBTQ community seeking a space that embraced difference and individuality. Over time, Asbury Park cultivated an atmosphere of acceptance that has continued to thrive today. The town is best known for its music scene, especially as it pertains to the Stone Pony. Opened in 1974, The Stone Pony has played a pivotal role in launching the careers of rock legends, most notably Bruce Springsteen and the E Street Band, as well as Jon Bon Jovi. For music lovers, a visit to The Stone Pony is a pilgrimage—a chance to experience the spirit of rock ‘n’ roll that has defined the area for decades.
The city’s LGBTQ inclusiveness is not just a side note—it is central to the town’s identity. Every year, Asbury Park hosts the “Jersey Pride” festival, one of the largest LGBTQ events in New Jersey. The parade, parties, and festivities attract thousands from across the state and beyond, providing a celebratory platform for the community.
In addition to events, Asbury Park is home to several LGBTQ-owned businesses, most notably Georgie’s bar and Paradise nightclub which offer guests dancing, drag shows, and themed events. Furthermore, Asbury Park is home to the QSpot LGBTQ Community Center, a key resource that provides support services, advocacy, and social events for the community. The inclusivity extends beyond Pride Month; it is an integral part of the town’s culture year-round, making it a safe and welcoming environment for all.
For your stay in Asbury Park, check in to the St. Laurent Social Club, a chic, modern-day gathering spot that offers both a vibrant social scene and a stylish place to stay. Housed in a beautifully restored historic building, The St. Laurent blends contemporary design with vintage charm, creating an inviting atmosphere for guests and locals alike. The club features boutique hotel accommodations, coffee bar, full-service restaurant, and a pool area that exudes an air of laid-back luxury. The design is curated with attention to detail, reflecting the town’s artistic heritage while offering a space for relaxation and socializing. It is within walking distance of the Asbury Park boardwalk and the downtown area.
More than just a hotel, The St. Laurent Social Club has quickly become a focal point for both the local community and visitors looking to experience the town’s vibrant energy. The club’s restaurant offers seasonal, locally sourced dishes, providing a perfect spot for brunch or dinner. The combination of stylish accommodations, culinary excellence, and cultural events makes The St. Laurent Social Club a standout destination in Asbury Park’s thriving social scene.
A quirky and delightful gem in the heart of Asbury Park is Catsbury Park, a non-profit cat café that has captured the hearts of visitors and locals alike. Since opening in 2017, Catsbury Park has been a sanctuary for cat lovers, blending community, charity, and an undying love for furry friends. The café serves coffee and light snacks, but the main attraction is, of course, the cats. Visitors can meet and interact with adoptable cats. We had the chance to visit for cat bingo. The game is played in their kitten room and is so much fun, especially when the cats decide to pay you a visit.
The mission of Catsbury Park goes beyond simply providing a cute hangout spot. It operates as an adoption center, working to find permanent homes for rescue cats. They collaborate with local shelters to provide a second chance for cats in need. For animal lovers and families, a visit to Catsbury Park is both heartwarming and fun.
One of the crown jewels of Asbury Park is its famous Boardwalk, a seaside strip that combines nostalgic charm with modern attractions. Lined with shops, restaurants, and entertainment venues, the Boardwalk is a lively gathering place for beachgoers and art enthusiasts alike. Walking along the wooden planks, visitors are treated to ocean views on one side and an ever-changing landscape of art, food, and culture on the other.
The Boardwalk is more than just a beach destination; it’s a cultural experience. Local artists contribute to its colorful murals and public art installations, creating an atmosphere that reflects Asbury Park’s creative spirit. The Boardwalk is also home to unique boutique shops selling everything from handmade crafts to surf gear, making it a wonderful place to explore for those who love supporting small businesses.
Culinary delights are never far away, either. From seafood shacks to gourmet restaurants, the Boardwalk offers a wide range of dining options to suit every taste. Whether it’s enjoying fresh oysters by the water or indulging in artisanal ice cream, the food scene here is as diverse as the community itself.
No exploration of Asbury Park would be complete without a visit to Madam Marie’s Temple of Knowledge, a mystical and legendary psychic booth located on the Boardwalk. The story of Madam Marie, whose real name was Marie Castello, is deeply intertwined with Asbury Park’s history and folklore. For decades, she provided psychic readings to locals, visitors, and even celebrities, earning a reputation for her uncanny abilities.
Madam Marie even mentioned in the Bruce Springsteen song “4th of July, Asbury Park (Sandy)”. While Marie passed away in 2008, her legacy continues. The booth is still operational, run by her descendants, who offer tarot readings and other spiritual services.
Whether you’re visiting to soak in the sun, immerse yourself in music history, adopt a cat, or get a psychic reading, Asbury Park stands as a symbol of resilience and reinvention. Its inclusive spirit and commitment to individuality make it a truly special place, inviting all to experience its magic.
After a few days exploring Asbury Park, we drove further south to Cape May, a town at the southern tip of the Garden State, known for its Victorian architecture, pristine beaches, and rich history. But beyond its picturesque facade, Cape May offers visitors a diverse range of experiences that blend coastal relaxation with cultural and culinary exploration.
Cape May may be known for its beaches, but it’s also home to a burgeoning wine scene, and Hawk Haven Vineyard & Winery is at the heart of it. Located just a short drive from the town center, this family-owned vineyard offers a delightful escape into Cape May’s countryside, where rows of grapevines stretch across acres of fertile soil.
Hawk Haven is a testament to Cape May’s microclimate, which is ideal for growing a variety of grapes. Visitors can enjoy tastings of wines that range from crisp whites like Pinot Grigio and Chardonnay to full-bodied reds like Merlot and Cabernet Sauvignon. One of the highlights of visiting Hawk Haven is their outdoor seating area, where guests can sip wine flights while taking in stunning views of the vineyard while listening to live music on the weekends.
If you are hungry, swing by Beach Plum Farm for some delicious farm-to-table cuisine. The working farm offers guests a variety of salads, sandwiches as well as a neighboring market which sells locally-owned products including jams, pastas and of course, wine.
A short drive away is Jersey Shore Alpacas. This small, family-run alpaca farm offers visitors the chance to meet and interact with these gentle, adorable creatures. Located in the nearby town of Green Creek, just a few miles from Cape May, Jersey Shore Alpacas provides an experience that is both educational and entertaining.
The farm offers tours by appointment, where visitors can feed and pet the alpacas, learn about their history, and discover how their luxurious fleece is transformed into products like scarves, hats, and socks. Visitors are often struck by the alpacas’ friendly and curious nature, making for great photo opportunities and memorable interactions.
Freshen up before dinner at Beach Shack, a laid-back oceanfront hotel that embodies the spirit of relaxed coastal living. Located on Beach Avenue, The Beach Shack offers stunning views of the Atlantic Ocean and a casual, family-friendly atmosphere.
Whether you’re staying in one of their colorful, breezy rooms or just dropping by for a meal, The Beach Shack is all about beach vibes and comfort. The hotel’s iconic beachfront bar and restaurant, The Rusty Nail, is a favorite among locals and visitors alike. Known for its eclectic menu, live music, and bonfires, The Rusty Nail captures the essence of a perfect beach day—complete with sand, surf, and seafood.
The outdoor seating area, complete with fire pits and picnic tables, is the ideal spot to unwind after a day on the beach. Menu favorites include fresh fish tacos, clam chowder, and their famous BBQ ribs, all of which can be enjoyed with a cold beer or tropical cocktail. Kids and pets are welcome, making The Beach Shack a go-to destination for families.
For those seeking an authentic Italian dining experience in Cape May, Iccara Italian Bistro delivers a culinary journey that feels like a trip to Italy. Located just off Washington Street, Iccara offers a cozy, elegant dining atmosphere paired with a menu that highlights the best of Italian cuisine, often with a fresh, local twist.
The restaurant prides itself on using locally sourced seafood and produce, creating dishes that are both traditional and innovative. Guests can indulge in classics like homemade pasta, risotto, and seafood dishes, all prepared with the finest ingredients. We ordered a variety of dishes including the risotto special, crab stuffed mushrooms and the seafood combination. All the selections were prepared to perfection and the portions are quite large, so come hungry.
Cape May’s unique blend of history, natural beauty, and modern attractions makes it a favorite among visitors seeking both relaxation and adventure. Cape May remains one of New Jersey’s most cherished seaside escapes, so whether you’re planning a weekend getaway or an extended stay, the destination offers countless ways to create lasting memories.
To learn more and to plan your trip, visit https://visitnj.org/lgbtq.
