Marriott International Celebrates Ballroom Culture in New Campaign
In case you missed it, Marriott International joined the House of Garçon and Ballroom Icon Dashaun Wesley, “The King of Vogue” and host of Max’s Legendary to celebrate Capital Pride in Washington, DC on June 10, 2023. It was also the launch of the company’s The Ballroom is Open campaign with D.C.’s House of Garçon in an effort to celebrate and amplify Ballroom culture.
The Ballroom is Open campaign honors the origin story of Ballroom culture as havens for Black and Latinx members of the LGBTQ+ community. The new campaign is just an extension of Marriott’s long-standing LoveTravels platform.
The trio celebrated Capital Pride with a float that not only highlighted D.C.’s iconic ballroom house but it featured video screens that provided a first look at The Ballroom is Open campaign. Check it out below!
About House of Garçon
The House of Comme des Garçons, aka “The Garçons,” is an international LGBTQ+ organization that was founded based on the principles of fraternity, education advocacy, and professional growth. The Garçons have displayed the ability to dominate in the arena of ballroom while encouraging its members to be supportive, responsible, and community-engaged. Visit https://houseofgarcon.com for more information about the House of Garçon.
To further support the Ballroom community’s long history and far-reaching influence, Marriott International is encouraging everyone to join in supporting The Center for Black Equity and PFLAG – two of Marriott’s philanthropic partners, which Marriott Bonvoy members can visit https://giving.marriott.com/ to contribute by donating Marriott Bonvoy points. Other notable philanthropic partners include True Colors United and The Matthew Shephard Foundation.
About The Center for Black Equity
The Center for Black Equity improves the lives of Black LGBTQ+ people globally through economic, social, and health equity by promoting a multinational LGBTQ+ network dedicated to improving health and wellness opportunities, economic empowerment, and equal rights while promoting individual and collective work, responsibility, and self-determination. For more information about The Center for Black Equity, visit https://centerforblackequity.org.
About PFLAG
PFLAG is an organization working to create a caring, just, and affirming world for LGBTQ+ people. We support families, educate allies, and advocate for equality through our network of supporters, members, and chapters across the country. Learn more, find support, donate, and take action at PFLAG.org.
