IGLTA Launches Global Accreditation Program for Hotels
IGLTA wants its new Global Accreditation Program for hotels to demonstrate its allyship through action.
IGLTA, the world’s leading LGBTQ+ travel association, announced the global launch of a groundbreaking initiative to support full equality within the travel industry: IGLTA Accredited™. Following a soft launch within IGLTA’s network, IGLTA Accredited™ has opened applications to hotels and accommodations worldwide, with anticipation of rapidly building momentum as travel organizations globally seek to champion LGBTQ+ inclusivity.
IGLTA Accredited™ is expected to set the standard as an independent quality assurance process, providing concrete evidence that participating hotels genuinely welcome LGBTQ+ guests through their actions, not just empty words. To obtain accreditation, hotels must successfully document fulfillment of eight criteria, showcasing their dedication to creating a safe and welcoming environment for their staff and LGBTQ+ travelers.
The eight criteria of IGLTA Accredited™ are built upon the pillars of diversity, equity, inclusivity, policy, community, advocacy, transparency, and sensitivity. They encompass the implementation of non-discriminatory policies protecting both LGBTQ+ travelers and hotel staff, comprehensive sensitivity training, a proven commitment to inclusive marketing practices, and tangible evidence of genuine support for the LGBTQ+ community.
“We believe allyship should be year-round, not just for pride,” said IGLTA President/CEO John Tanzella. “LGBTQ+ travelers are looking for real accountability in their travel experiences, and travel advisors want to know they are directing LGBTQ+ clients to hotels/accommodations that truly welcome them. We invite properties around the world to join us in championing integrity within the travel industry and elevating the standard of travel for all. IGLTA Accredited™ strives to provide peace of mind for all LGBTQ+ travelers, wherever their adventures might take them.”
W Costa Navarino was the first hotel globally to become IGLTA Accredited™. The resort opened last year in Costa Navarino, a sustainably driven destination in the Greek region of Messinia, southwest Peloponnese. They have implemented several practices to ensure a welcoming experience, such as role-play inclusivity seminars for associates, establishing an LGBTQ+ associates ambassador, and the creation of gender-neutral room amenities, spa treatments, and restrooms.
“The foundation of Costa Navarino is built upon a deep respect for our guests. Our commitment is not only to meet but to exceed their expectations,” said Stephanos Theodorides, Managing Director of TEMES, the developers of Costa Navarino. “Recognizing that everyone has a unique personality, we strive to anticipate diverse needs, ensuring that everyone feels as comfortable as they would in their own home. The fact that W Costa Navarino is the first hotel in the world to be IGLTA Accredited™ is a true honor.”
In today’s cultural climate, trust has become a rare commodity. The 2022 Edelman Trust Barometer, which surveyed 28 countries, showed that nearly 6 in 10 people currently say their default emotion is distrust. It is no longer enough for brands to claim authenticity, it must be proven. This is especially true for the LGBTQ+ community.
Discover how IGLTA Accredited™ is transforming the landscape of trust and authenticity during our virtual event on June 22, 2023, at 10 am ET. Click here to RSVP and to learn more about the program.
