Delta Partners with Adobe for ‘Faces of Travel’ Initiative
Delta collaborates with Adobe to champion a more accurate and authentic representation of travelers today in its ‘Faces of Travel’ Initiative to showcase diversity in travel imagery.
Vacationer Magazine has always been a strong proponent of inclusivity and diversity, and that’s why we were extremely excited to hear about Delta’s ‘Faces of Travel’ Initiative. As LGBTQ+ folx, we understand travel’s power to connect diverse people and communities and foster understanding across cultures. But all too often the images and videos of travel used in advertising and social media lack diversity and representation – something that Delta and Adobe have joined forces to change – and we’re here for it!
Both companies have teamed up with creative company Kin and photographer Seo Ju Park to create Faces of Travel, a 100-image library that reflects a more inclusive – and accurate – view of diverse travelers who are out in the world enjoying travel in extraordinary ways. The library will be available for the public via Adobe Stock at no cost for social media, advertising, and other content creators.
“Faces of Travel was designed to better reflect the diverse customers we see on our planes every day and ensure they feel seen and heard in broader travel culture,” said Shannon Womack, Delta’s Director of Lifecycle Marketing. “The importance of this initiative goes beyond Delta, and we want to encourage others to take part in this movement because we know that it will take all of us to truly reflect the faces of travel.”
With more than 3 million users, Adobe has made this diverse photo collection accessible to content creators, journalists, and others in the industry, who will hopefully present a more inclusive picture of global travel across a wide range of media and content platforms. We can only hope that the travel industry, as a whole, will do the same!
Supported by two films, out-of-home advertising, social media, and influencer partnerships, the Faces of Travel initiative showcases how the image library can be used to model real-world inclusion and change the face of travel for the better.
Building on the goal to increase representation within travel, Delta also partnered with The Atlanta Global Research and Education Collaborative (AGREC) in 2021 to form the “Keep Climbing: Navigating Global Spaces with Black and Brown Faces” program. Through this effort, Delta works with six Georgia-based colleges and universities to expose more students of color to study abroad programs and increase the percentage of Black students traveling abroad.
Additionally, the Faces of Travel builds on Delta’s commitment through IBM’s Advertising Fairness Pledge made earlier this year to identify unconscious bias in advertising, underscoring our longstanding efforts to reflect diversity and boldly pursue equity in advertising and marketing campaigns.
Click here to learn more about Delta’s diversity efforts.
Delta isn’t the only company trying to push diversity in travel imagery, Celebrity Cruises also launched its All-Inclusive Photo Project this year. For more info about that, check out our article, Celebrity Cruises Leads New Diversity Project with Help from Annie Leibovitz.
