Copacabana Palace Partners with Fashion Brand Farm Rio for New Collection

Two of queer-friendly Rio’s most iconic brands, Copacabana Palace, A Belmond Hotel, Rio de Janeiro and FARM Rio, the city’s most renowned fashion brand, have collaborated on a centenary collection launching now at FARM stores around the world, available on FARM’s online shop and at Copa’s signature boutique. The capsule collection is inspired by the city’s vibrant Carioca spirit and Copacabana Palace’s 100 years of timeless elegance. This is the very first time that FARM Rio has teamed up with a luxury hospitality brand, connecting contemporary fashion with time-old glamour.

For this collaboration, the brand has developed two luxury pieces, especially for Copa’s centenary: a scarf inspired by the legendary Copacabana Palace hotel façade and a chemise by the world-famous Copacabana beach promenade.

FARM Rio pays homage to the city’s vibrant colors with a day-to-evening sophisticated fit that champions local culture and nature, through distinctive signature prints inspired by Brazil’s striking flora and fauna.

The Copacabana Scarf features the 1920s art deco hotel standing tall on Rio’s world-famous promenade, creating a timeless accessory showcasing elements of Brazilian blooms, such as the Hyacinth Macaw. The black Copacabana Chemise brings a tone of sophistication embellished with the classic tropical bananas print, for a quick transition from walks on the beach to dinner by the pool.

“In this unprecedented partnership between Copacabana Palace and FARM, beyond the union of two iconic Brazilian brands, we celebrate the city’s vibrant soul. FARM, with its vibrant and pulsating energy, and Copa, recognized for its majestic architecture and unrivaled party spirit, come together in an explosion of culture and glamour. Each piece represents an artistic expression that brings Rio’s charm and pride to the global stage” says Roberta Almeida, Brand & Marketing Director for Belmond’s South American portfolio.

“Copacabana Palace, like FARM Rio, is a local legend. With this partnership, we wanted to present the hotel on its centenary with a print that would take from Brazil to the world everything it means to Rio de Janeiro, all its beauty and greatness for our history. The chemise is a model that brings in black and white the traditional and sophisticated atmosphere, just like the hotel. The scarf is timeless, which can serve as a piece of clothing or a work of art.” says Katia Barros, Co-Founder and Creative Director of FARM Rio.

The pieces will be available for purchase at FARM stores in Brazil, LA, Miami, London, and Paris, as well as on their website. The exclusive line will also feature in the Signature Boutique at Copacabana Palace.